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The power of unintentional PR

On the morning of July 4th, the following scene was being repeated all across TiVo-enabled America:

Juice in hand, I’m “watching” CNN. Talking to my wife about what needed to be done when to get our July 4th party underway. I hear this weird thing on the news and hit the rewind button to hear it again. There it is again: Al Gore III pulled over in Southern California after being clocked at over 100 mph in a Toyota Prius.

I hit the pause button, and Hope and I both go, “You can go over 100 mph in a Prius?” Then we listen to the story again.

When we talked to our friend Andrew Donoho the next day (he’s a proud Prius owner) and related our reaction to the story, he laughed and said, “Yes, you can go pretty fast in a Prius.”

Who knew. Perhaps the entire thing was concocted by the Gores as a publicity stunt to illustrate the bad boy nature of the Prius?

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