Take a Lesson from the Pet Stores
Playing the lead generation game means dealing with folks who are window shopping. All they’re doing is downloading your white paper or tip sheet and trying to figure out who you are and what you do. They’re at the very beginning of their quest for understanding or decision-making.
How can we do a better job of speeding up some of that decision making? Simple. Take a page from the pet store owners. What do they do? They put the puppies in the window. There you are walking along the street with your kid and you pass a pet store. In the window is a pile of fuzzy, wiggling, yawning, squirming cute little puppies. This movement and cuteness factor draws you into the store.
You as the parent are probably not wanting a new puppy, but your kid is enthralled. What does the sales clerk do? Take a puppy out of the pile, of course, and in no time, your whole family is interacting with a little fuzzy love monster that’s licking fingers and getting its belly petted.
Whether you like it or not, the path of least resistance is to get the puppy, because now everyone is completely in love with this little creature.
Movement in the window gets your attention, cuteness gets you in the door, interaction and closeness closes the deal. What can you do in your business to make something like this happen?
