Join us Thursday August 7th, 6:30 pm at the Dog & Duck.

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My Professional CodeIgniter book from WROX is in the book stores now.

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Are you part of the conversation, or just standing around watching the cool kids interact?

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Hi there! Welcome to our blog. Don’t forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!Michel (pronounced Michael) Fortin is a prominent Web copywriter. He’s written an interesting ebook titled The Death of the Salesletter. In it he makes some pretty good comments about how [...]

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In a white paper on how to write your way to the top of the search engines, I state that linkbaiting is just about the most fun you can have with your clothes on. Those of you who know me aren’t surprised by statements like this, but really, its the truth. Furthermore, linkbaiting isn’t just [...]

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I’m always amused when I read the headlines about social marketing, social media, or social what-have-you. It’s always the same, isn’t it: social media represents the cutting edge in marketing communication. Social marketing is now and wow. Social media provides us all with deeper understanding of what’s happening with prospects and customers.
Listen, all social media [...]

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Didn’t you just hate those people in school, who, when given a paper assignment, knew exactly what to do and created sparkling prose well ahead of the deadline? Leaving you and everyone else you knew to fight and struggle to the bitter end, pulling all-nighters until it was all done?
Sorry to say, I’ve always been [...]

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“You know, if traditional marketing were as effective as everyone thinks,” I told the five complete strangers within earshot, “I would give up my iPhone for a cute little top right about now.”
All of us chuckled. We’d been in line for an iPhone at the Domain’s Apple Store for well over an hour. Our place [...]

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“Snow globes? It’s July 4th weekend, why is Tom talking about snow globes, for crying out loud?”
Well, I’ll tell you. I had lunch with one of my favorite people just a few days ago, and she used a perfect analogy for how most companies manage change. It was such a beautiful analogy that I asked [...]

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