Operationalizing that digital strategy thing.

You know you’ve been a consultant too long when….

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Saw this on another site, thought I’d share it with you. And yeah, I can relate with most of it.

You know you’ve been a consultant for too long when…

1. You refer to the yield of the tomato plants in your home garden as “deliverables”
2. You can tell the copier repair person at the client site exactly what’s wrong with the machine and what parts need to be replaced
3. The new client staff come to you for information on how to start the coffee machine
4. You’ve succeeded in memorizing the morning and afternoon schedules of two major airlines’ flights to your client’s site
5. You can execute five complex tasks simultaneously, but you can’t remember what you had for breakfast that morning
6. You have enough “vendor” ID badges for a royal flush and two pair
7. You know all the late night security guards at the client site on a first name basis (replace “security guards” with “cleanup staff” or “swing-shift mainframe operators” as you choose)
8. You use so many acronyms you no longer know which are your company’s, the client’s or the software vendor’s
9. You feel naked without a laptop hanging from your left shoulder
10. The project partner tries to hire you
11. You forego the opportunity to fly home on the weekend, because you really like it in Southfield, MI. (Schaumburg, IL…Bethesda, MD…Norwood, MA…Harrisburg, PA)
12. You say “Whoopee! Half day!” when you leave at 10:00PM
13. Your kids point at the phone and say “…that’s the one that’s broken” when you get home, thinking you must be from the NYNEX, ’cause you sure don’t look familiar
14. You start thinking that life in the US Navy Submarine Corps would give you more time at home
15. You start referring to your PC by a cute name
16. You are upset when you come home on Friday night and the lights aren’t on, the bed isn’t turned down, and there are no chocolates on your pillow
17. You fantasize about zero-billing
18. “Vacationing” is spending an entire weekend in your own home
19. You can call room service and order multiple entrees without looking at the menu;
20. Writers for the OAG call you to verify flight numbers and times
21. You have seen more movies at 35,000 feet than you have at General Cinemas (replace Gen. Cin. with your local movie theater)
22. You have had more phone numbers than Imelda Marcos has pairs of shoes;
23. The media phrases “telecommuting” and “virtual office” have very real (and frightening) meaning for you
24. You forget how to turn on the windshield wipers in your own car
25. New staff point at you and say, “… that’s him, that’s the old guy … ”
26. Your resume’ looks like a phone book
27. The client says your rates are too high, and you blush
28. You introduce yourself to your next door neighbors … again
29. Your spouse flies home (to your hotel) for the weekend
30. You use the word “paradigm” in a sentence
31. You use the word “granularity” in a sentence
32. You use the word “robust” in a sentence
33. Someone mentions a 7:00 meeting and you say, “AM or PM?”
34. You cry when your PC won’t start
35. You carry on a 5 minute conversation about data warehousing, then you ask what it means
36. When other people speak of vacations in warm sunny places, you get a lost look on your face, cock your head to one side like a dog hearing a whistle, and say, “…my last vacation was, um, it was, ah, um, er ….”
37. You have a day off, and you call work because you miss it
38. You write a workplan for your weekends
39. Someone asks you what you do for a living, and you can’t answer the question
40. Before starting the car, you insist on telling everyone where the emergency exits are
41. Before stopping the car, you insist that everyone stay seated until the fasten seatbelts sign is off
42. You call CTG (computer support group) with a support question just for the entertainment of hearing their answer
43. A good dinner consists of vending machine snacks
44. A good lunch consists of vending machine snacks
45. You insist that your friends submit time sheets at the end of the month so you can see what you missed
46. You can tell the hotel staff what their room-rate policy is
47. You believe that e-mail is as good as a conversation can get
48. Instant coffee tastes good
49. You can remember 15 client and hotel phone numbers, but you get stumped when asked for your home number
50. You file more state income tax returns than Microsoft has trademarks
51. You’ve been staying in the same hotel, you instinctively call it “home”
52. The hotel staff recognizes you and gives you the same room every week (this is not always good)
53. The room service staff feels free to nag and fight with you because they know you’ll be back next week anyway
54. You know all the favorite radio stations of all the valet parking guys
55. You get more calls from the hotel staff to see if you’re OK than you do from your friends
56. Then you realize the hotel staff are your friends
57. You can list fifty-seven (and counting) reasons why you have been a consultant for too long.

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Tabbing to Select Drop Downs on the Mac

Okay, so I’ve only had the new MacBook Pro for a few weeks, and one thing that has been bugging the ever loving CRAP out of me is the default setting for keyboard shortcuts. I’m a coder and writer, so I hate to take my hands off the keyboard. When I visit a web page, I tend to tab around to fill in a form. Unfortunately, I found that the Mac was skipping drop down (or select) fields, meaning that I had to reach for ze mouse.

Not anymore! I went to System Preferences> Keyboard & Mouse and selected All Controls under Full Keyboard Access. No more problems.

mac preferences -- keyboard & mouse

The power of unintentional PR

On the morning of July 4th, the following scene was being repeated all across TiVo-enabled America:

Juice in hand, I’m “watching” CNN. Talking to my wife about what needed to be done when to get our July 4th party underway. I hear this weird thing on the news and hit the rewind button to hear it again. There it is again: Al Gore III pulled over in Southern California after being clocked at over 100 mph in a Toyota Prius.

I hit the pause button, and Hope and I both go, “You can go over 100 mph in a Prius?” Then we listen to the story again.

When we talked to our friend Andrew Donoho the next day (he’s a proud Prius owner) and related our reaction to the story, he laughed and said, “Yes, you can go pretty fast in a Prius.”

Who knew. Perhaps the entire thing was concocted by the Gores as a publicity stunt to illustrate the bad boy nature of the Prius?

Some thoughts and Notes on Online PR

I’m writing this as a preamble to our July 10 teleseminar with Stacy Armijo. Just some stream of consciousness thoughts.

The first, and biggest paradigm shift in the new world of PR is that, ironically, online PR rarely has anything to do with what we think of as the traditional media or press. In the old days, a media or press release went to an editor or reporter, and then they decided whether to incorporate your news item into the next publication cycle. Your release might be published verbatim as an article, or used as source or background material for a bigger story.

Nowadays, of course, you can just release your information directly to your customer. Not that you’d notice that anyone really takes this lesson to heart. Most of the press releases I see tout company xyz as the leading provider of cutting-edge scalable blah-blah to conserve operational assets, etc blah blah blah. Fooey. Talk to me. I’m right here. Tell me why I should care about your little news item. In fact, take a few seconds out and see if what you’re saying is worthy of a press release in the first place.

Two ways to humble yourself real quick vis-a-vis releases:

  • Honestly, what level of news are we talking about? Is it new to the entire world? New to your industry? New to your company? New to your division or group? I sweat that one day I’ll see a press release that amounts to “Acme Systems discovers the power of the Internet!” I know that sounds harsh, but I see a lot of stuff like that, and so do you. Try to release news that truly new to the world or your industry, stow the rest.
  • Remove all adjectives and see if what you have to say is still worthy of the effort. Your “cutting-edge, extensible, scalable best-of-breed security application” becomes “security application.” Are you impressed now? Well, guess what, none of us were impressed with the adjectives in it, so now you know how we feel. Removing all that dross allows you to drill down (oops) and tell us what it is that your thingamajig does, and why we should care.

Other things that online PR is good for? Well, let’s just take it back to the basics of marketing. If you create great content, then others will link to you, including all those press outlets you’re trying to attract. The more links, the more traffic, the more search engine visibility, the more links you’ll get, with more traffic. Guess what you can do with traffic? That’s right, you can put things in front of them that translate into money. Whether ads, links to specific product landing pages, whatever….and if you do it right, you can avoid the huge costs of buying traffic.

Hmmm, seems elementary. Why isn’t everyone doing this? Because corporate America has long ago figured out that it’s easier to outsource creativity to outside agencies then to build value with compelling, informative, empowering, and educational content. They’d rather see some cool kids with ipods and black turtlenecks create a 30-second spot that compares their product to a Transformer with a Beastie Boys soundtrack. Or something.

Well, guess what….just a few incoming links from Digg, or a major blogger, or half-a-dozen published articles that link back to you can really increase your visibility.

<announcement>So here’s what we’re announcing: a link baiting service. That’s right, I’ve been a published writer for 19 years, and I can write circles around anyone. I can help you put together powerful pieces that will attract metric boat loads of traffic. </announcement>

Okay, enough of that. More thoughts on all this later. Happy 4th of July!