Operationalizing that digital strategy thing.

Screen Resolutions….

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I get asked this a lot by clients…..”Shouldn’t most web sites be designed with an 800×600 screen resolution in mind?”

Well, this may have been true in the 1990s but a lot has changed. I decided to query Google Analytics (which we’ve got running on this blog and the tripledogs.com site) for screen resolution information on our visitors. I ran every visitor we’ve had since August 21, 2006 (the day I set up the Google Analytics service, and here’s what came back:

1024 x 768……………………..39.89% of visitors
1280 x 1024……………………21.10% of visitors
1280 x 800……………………..9.66% of visitors
800 x 600……………………….4.91% of visitors
1440 x 900……………………..4.73% of visitors

Those are my top 5, accounting for 80% of my visitors (and true to form, the other 39 entries account for 20% of my traffic). The 800 x 600 resolution is still in the top 5, but it represents only 5% of my visitors (or about 2-5 people per day!).

The answer to this question for you is to check your own stats. You’ll probably find something similar.

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Online Lead Generation

Well, it’s finally live! My O’Reilly Shortcut on online lead generation is finally live. This ebook is the culmination of about five years worth of trial and error on my part trying to turn (some aspects of) small business marketing into a systematic, repeatable process.