Hi there! Welcome to our blog. Don’t forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!I have a confession to make…my wife and I were vegetarians for the better part of the 1990s and early 2000’s (all the way up to about a week after [...]

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Hmmmmm……okay, then.
check it out here
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I think you’d enjoy some of these–here they are, the pantheon of IT horror projects, from ERP to big government to Y2K.
The one I like the best?

The ultimate cautionary tale for any IT manager about to pull the trigger on a new ERP implementation? FoxMeyer Drug. Following an SAP R/3 implementation in the mid- to [...]

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Apparently, engagement, or what the branding cognoscenti have been using as a metric to show how we interact with digital branding efforts, is dead. At least, its dead according to Steve Rubel in Advertising Age.
After reading his piece, I had a good laugh about the whole engagement thing. Sounds like more puffery to me. Why [...]

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A recent piece by Carol Krol over at B2BOnline.com leads off with:

It is a potent symbol of the evolution of the direct-marketing landscape when a search marketer identifies himself as a direct marketer.

Uh, er, any marketing that uses a marketing medium to get the customer to respond directly to the message/offer/medium is a direct [...]

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Although we already knew it, it’s good to hear someone else say it too:

I’m a big proponent of educational marketing, because it allows you to reach people early in their buying process. Just remember, they should be EARLY in their buying process!Early-stage leads - those who are not ready to speak to a sales person [...]

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Without a doubt, here at Triple Dogs HQ, I can say, resoundingly, YES, blogging has been great for us. Why?

I love to write. I love writing more than I love talking. Any of you who know me as friends are probably raising eyebrows right now.

I love teaching. Our blog gives us an opportunity to live [...]

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An insightful piece from Alan Schulman, creative director over at Brand New World, on the need for agencies to collaborate with other agencies….after all, there’s no such thing as a lock on creativity, espcially in this day and age! More and more companies are using a diversified portfolio of agencies from across the board (SEM, [...]

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According to an article on ineedhits.com (quoting a MarketingSherpa survey), some of the more effective viral marketing techniques for small business are really quite simple. Let me quote directly:

According to the survey 91% of viral marketers are currently encouraging email forwarding. “Tell-a-friend” referral boxes featured next with 80% of those surveyed using this in their [...]

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Now here’s a story lead that makes you stop and go, “ah, crud!”:

Consumer attitudes towards viral marketing campaigns might be cooling off just as the marketing industry is warming to the technique.
Recent campaigns launched via email are failing to hit previous highs, leading commentators to conclude that consumers are turning off.

Some questions pop to mind [...]

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