Hi there! Welcome to our blog. Don’t forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!In a recent survey,

65% of B2B marketers surveyed favor email, blogging and web analytics tools for lead generation

Not surprising. These tools, for the most part, are either easy to [...]

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Trevor Cook and Lee Hopkins have just released (okay, it was last week) a 30-page white paper called Social Media or “How I learned to stop worrying and love communication.” It’s subtitle is rather interesting too: An introduction to the power of Web 2.0.
Its just a tiny reminder that in this world of one-to-many and [...]

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An interesting piece here about shrinking ad revenue at newspapers. The biggest culprit? Lack of visibility into the lead generation “clickstream” when you place an ad in the paper (and oh yeah, spending a lot of money for that ad).
File under, “Well, duh.”
Seriously, I used to work freelance at various papers, and I do feel [...]

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Here’s the Freshbooks Fall lineup for Free teleseminars on marketing–and don’t worry about the ones you missed, because they’re available as podcasts.
Some of the topics?

Web Analytics
Online lead generation
Project Management
…..and more!

http://www.freshbooks.com/teleseminars.php
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I’ve long had this feeling that traditional advertising is walking around dead and doesn’t even know it.
Yes, yes, if you’ve read this blog, listened to my first podcast with Pete Monfre, or heard me speak on panels, you know that I have a bone to pick with most advertising agencies. Why? Mostly because I find [...]

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The good folks over at Blizzard Marketing take us back to basics on web analytics. A good read, short, informative, punchy. Learn the difference between hits, pageviews, and visitors.
http://newsletter.blizzardinternet.com/web-site-analytics-101/2005/03/15/
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Okay, so this is our first Podcast. Our guest is Peter Monfre of Clarity Marketing Support. We talk a bit about advertising agencies and how broken they are, and how a good process can help you identify problems with your marketing before you spend a chunk of change on advertising that probably won’t solve the [...]

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Wow, some pretty harsh words from the CEO of Dyson:

The agency business just isn’t working for me. I don’t want to talk to account planners, and account managers and these other assorted suits. I need to talk to the “creatives” directly, and explain to them what I am trying to achieve. But they won’t come [...]

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We’re doing a survey of Austin businesses. We’d like to know how you found out about the web design firm that built your business web site. We appreciate any participants–all of your information will remain confidential!
Take the Survey Here
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Our hosting provider, Modwest.com, has a really useful ecommerce planning tool that is online.
Check it out here: http://www.modwest.com/start/quiz.phtml
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