Hi there! Welcome to our blog. Don’t forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!Problem: Streetman Homes needed an updated look and an easy-to-manage web site.
Solution: We gave them a new fresh look and a powerful CMS.
URL: http://www.streetmanhomes.com
Streetman Homes is a builder of beautifully [...]

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The MarketingSherpa folks have published over 500 case studies on various facets of email- and interactive marketing. The good folks at Search Engine Radio provide a fascinating 3-part series where she talks about some of their findings on landing pages (just fast forward through the commericals!).
Complete series.
Some notes on what I’ve learned:

The first 300 vertical [...]

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Problem: Austin Non Profit Organization needed a way to keep their web site updated.
Solution: We donated TopDog and set them up with cheap hosting.
URL: http://healthallianceforaustinmusicians.org/

Our good friends at Time Warner introduced us to the folks at HAAM (Health Alliance for Austin Musicians). They were in desperate need of a web site they could easily [...]

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Thomas Davenport spells out some common attributes of knowledge work (and workers):

1. Knowledge Workers like Autonomy
2. Specifying the detailed steps and flow of knowledge-intensive processes is less valuable and more difficult than for other types of work.
3. “You can observe a lot by watching.”
4. Knowledge workers usually have good reasons for doing what they do.
5. [...]

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David goes over the issues and challenges related to corporate blogging. A worthwhile listen, especially for any organizations trying to learn the rules of this new medium live in front of an audience.
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Intelligent Enterprise reports the results of its 2006 Intelligent Enterprise Strategic Management Survey that the top two IT expenditure priorities in the coming year are security/privacy (51.2%) and content/document management (50.2%).
Some interesting insights came from the survey:

Why the increased interest in document and content management? One possible explanation could be found in the fact that [...]

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Lop off any non-essential folks from the stakeholders list. Make these non-essential folks advisors or reviewers. Try to keep your primary stakeholder list as small as possible, and by that I mean 5-7 or maybe 9 max, not 20. I’ve been on projects with as many as 50 stakeholders, and that’s just miserable.

Don’t rewrite what’s [...]

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Put three clear reasons on your home page why I should buy your product or hire your company. And phrase it in such a way that I can easily understand what you’re saying.

Put five links on your home page that drive traffic to latest news about your company, a white paper, your blog, [...]

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Okay, so you’re about to launch into the brave new world of dynamic web sites. You’re gonna get the fully-loaded sales lead generation tool that integrates with a CMS and has database publishing capabilities. Cool. But before you can sign off on the deal, you have to figure some things out, which means having a [...]

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Two interesting stories about outsourcing to rural areas in the US or to Indian tribes (and don’t give me any of that “Native American” malarkey, I’m 1/8th Iroquois and 1/4 Guaymi from Central America, and let me tell ya, nothing is more annoying than the PC gambit).

Outsourcing to the Heartland

…clients benefit from local accents and [...]

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