Ecommerce for Bilingual Translation Cards
Hi there! Welcome to our blog. Don't forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!
Customer: CommuniCard
Problem: Communicard needed ecommerce to sell their bilingual translation cards.
Solution: We provided information architecture, usability, and ecommerce consulting.
URL: http://www.thecommunicard.com
Sylvia Acevedo, CEO of Communicard, had a terrific idea–one that grew out of a definite need. Every time any of her friends needed to say something to Spanish-speaking maids or house contractors, they would call her.
Eventually, she struck on a solution: why not print up cards with illustrations on them depicting different kinds of tasks, with both English and Spanish phrases?
The idea took root, became a business, and then needed a great design for her print and web materials. Tina Hudock of Yellow Fin, Inc. provided incredible art direction and information design.
When the time came to turn all of these designs into a working ecommerce web site, Communicard turned to us, and we walked them through the entire process: information architecture, ecommerce usability, search engine optimization, and HTML development.
We selected Miva Merchant as the shopping cart because it provided a lot of base functionality, including handling different kinds of credit cards, providing good coverage for shipping, and integrating with a third-party fulfillment house.
