Hi there! Welcome to our blog. Don’t forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!Wow, in just 33 hours (give or take), we’ll be starting over with a brand new year. It’s gonna be 2004–hard to believe. I’m a big science fiction fan, so [...]
2004 Predictions
December 29th, 2003 No Comments
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XPath Primer
December 26th, 2003 No Comments
Without XPath, you really can’t control XSLT (and other XML technologies) with any kind of granularity. To draw an analogy, working with XML technologies without a knowledge of XPath is like trying to understand databases without knowing SQL.
Just like SQL, XPath is a query language, but its syntax is more closely [...]
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Sales Extranet for Abbott Spine
December 23rd, 2003 No Comments
Customer: Spinal Concepts
Problem: Spinal Concepts needed a better way to track how and when they got product information out to their sales force.
Solution: We built them an extranet powered by our CMS.
Spinal Concepts is an innovative company that builds medical equipment for spinal surgery.
Their global sales force needs current information on the latest products, kits, [...]
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Information Design 101
November 26th, 2003 No Comments
Whether you are writing ad copy, interactive materials, magazine how-to’s, or technical user guides, the subject of good information design is going to pop up.
What is information design? It’s just that, the intelligent design of information such that it is usable, understandable, and visible. Design (Latin designare, “to mark out”) implies a lack of accident, [...]
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Timesheet Collector for Liaison Resources
October 23rd, 2003 No Comments
Customer: Liaison Resources
Problem: Each week, Liaison employees faxed their timesheets back to HQ, a process that took too much time.
Solution: We built Liaison a custom timesheet application.
Liaison Resources has built a fantastic practice providing graphic design outsourcing for various Fortune 500 firms. However, the very nature of their work meant having employees at distributed client [...]
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CMS for WAYA
August 23rd, 2003 No Comments
Customer: West Austin Youth Association
Problem: They were unable to update their old web site, which meant they spent a lot of time on the phone with their members.
Solution: We created an intuitive content management system for them.
URL: http://www.waya.org
The West Austin Youth Association (WAYA) is an Austin institution. Over the decades, it has served tens of [...]
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Online Testing System Saves Time and Money
July 21st, 2003 No Comments
Customer: Spinal Concepts
Problem: They needed a way to pre-test their sales reps before they got on a plane and spent time in class.
Solution: We built them a custom test-taking application.
Abbott Spine is a highly successful manufacturer of spinal implants–a division of Abbott Laboratories. The very nature of their work is highly technical. In order to [...]
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SQL Primer
June 14th, 2003 No Comments
SQL, or Structured Query Language, is a widely used and powerful language for
accessing database information. Although it is powerful and flexible, it can
be complex. The goal of this article is to provide an overview of the language’s
basic capabilities.
NOTE: Not all dialects of SQL are the same. Every attempt has [...]
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KM — Know your Users
May 26th, 2003 No Comments
Your company just spent a ton of money on knowledge management vendors who installed and configured a data warehouse. It is supposed to be the answer to all your employee productivity problems. You spent some more money on the web developers who built a custom web-based portal to hook into the data warehouse. [...]
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Ecommerce for Bilingual Translation Cards
April 21st, 2003 No Comments
Customer: CommuniCard
Problem: Communicard needed ecommerce to sell their bilingual translation cards.
Solution: We provided information architecture, usability, and ecommerce consulting.
URL: http://www.thecommunicard.com
Sylvia Acevedo, CEO of Communicard, had a terrific idea–one that grew out of a definite need. Every time any of her friends needed to say something to Spanish-speaking maids or house contractors, they would call her.
Eventually, [...]
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