Hi there! Welcome to our blog. Don’t forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!Back in February of 2006, Verizon Wireless CMO John Stratton showed up to the Hollywood & Vine Conference put on by Ad Age and basically roasted the entire industry for [...]
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If any of you want any inspiration on how to create really great marketing assets, go over to trendwatching.com and sign up for their newsletter. You’ll get really attractive emails on a great topic (upcoming trends that entrepreneurs have taken advantage of). If you’re like me, you’ll be inspired by the great work they [...]
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Big hair, big attitude, Pac-man, Patrick Swayze, and Mr. T. What’s not to love?
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Okay, is it me, or has our bare-knuckle insult-the-comic-dog no-holds-barred culture finally seeped into the game of marketing? I mean, I’m your typical Voltairean cynic, with one eyebrow cocked whenever I hear anyone’s spiel (especially if it looks like they’re winding up to pitch me something) but in the grand old days of marketing, you [...]
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If you’re about to update your corporate brochures, try this on for size. Take your most popular product brochure, and somewhere in the middle of the text flow, insert the following content:
“Please send an email to sales@whatever.com with the following code as your subject line: XYZ123. Please be sure to include your full signature file [...]
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He was going how fast in the Prius when they pulled him over?
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It’s a simple idea, but often ignored. Eschew cognitive dissonance.
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Or how I learned to say no to William Shatner.
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We don’t need more facts, figures, or wow factor….we need conversations.
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Cisco Systems Michael Metz, addressing a recent B2B marketing conference, talked quite a bit about how the networking giant is using Web 2.0 technologies to help sell product. I was most interested in their use of click to chat and how it was deployed in smart ways to really make those prospects convert to customers:
Metz [...]
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