Hi there! Welcome to our blog. Don’t forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!In a white paper on how to write your way to the top of the search engines, I state that linkbaiting is just about the most fun you can have [...]

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Didn’t you just hate those people in school, who, when given a paper assignment, knew exactly what to do and created sparkling prose well ahead of the deadline? Leaving you and everyone else you knew to fight and struggle to the bitter end, pulling all-nighters until it was all done?
Sorry to say, I’ve always been [...]

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How better status reports make life (and work) better for all of us.

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Save an audience. Get into the zen of presentations.

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Build credibility and visibility at the same time. If you try to have one without the other, the effect will be very diminished.

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Building an editorial calendar will keep the insanity down to a dull roar.

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Relevance is the key to success. You must become part of the conversation already happening inside the reader’s head.

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I’ve just created a Squidoo Lens that features the copywriting platform I use to help develop white papers, case studies, and other materials for our clients. Feel free to check it out.
Copywriting Platform
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People talking to People!

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This is a compilation from my own copywriting platform that I use with clients, various resources like Bob Bly, Mike Stelzner, and others. My apologies for ripping off everyone blind!

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