Now get out there and sell something.

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Notes from our podcast with Richard Cole and Pete Monfre.

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Nobody likes to feel like part of your sales forecast.

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As promised, some tips from the podcast.

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My LinkedIn peeps come through again!

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Hi there! Welcome to our blog. Don’t forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!I’ve created a Squidoo page with sample content from my O’Reilly Shortcut. Check it out.
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Cisco Systems Michael Metz, addressing a recent B2B marketing conference, talked quite a bit about how the networking giant is using Web 2.0 technologies to help sell product. I was most interested in their use of click to chat and how it was deployed in smart ways to really make those prospects convert to customers:

Metz [...]

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Redirect all those seeking free advice to your web site….

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Playing the lead generation game means dealing with folks who are window shopping. All they’re doing is downloading your white paper or tip sheet and trying to figure out who you are and what you do. They’re at the very beginning of their quest for understanding or decision-making.
How can we do a better job of [...]

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We’ve all had this happen to us: we get ready for a trade show or other event. We prepare banners, have CDs to handout chock full of demos and other useful information, we get white papers printed out, have testimonials and customer success stories memorized, and then we arrive at the event. By all accounts, [...]

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