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MarketingSherpa’s new eCommerce Benchmark Guide 2006

April 19th, 2006 by Tom Myer

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Just got this in my email, folks. Anyone out there doing ecommerce work should take a good look at what this report has to offer:

  • Eyetracking study data on Amazon, Wal-Mart, Dell, Best Buy, Apple, Bombay, QVC & Circuit City.
  • Shows you how online shopper’s eyes “flick over” your store’s pages (and how you can redesign for better conversions.)
  • Real-life ecommerce marketing and tactical data from 1,101 of your peers. Compare your stats to theirs; discover which traffic sources and site tools are working (and what’s bombing.)
  • See inside the minds of 1,120 actual online shoppers. They reveal why they abandon carts, and what would make them buy more from you online.

Discover how to lower your shopping cart abandons, traffic costs, fraud, email unsubscribes, search marketing cost per click — plus, how to raise your conversions, average order size, shopper trust, affiliate revenues, customer loyalty, and ROI.

Get the report here.

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