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Yesterday was another inspiring day at SxSW. I got to meet a personal hero of mine, Peter Merholz of Adapative Path. And no, I restrained myself (somewhat) and didn’t act like a starry-eyed fanboy. Peter was moderating a panel on next-generation (or so-called Web 2.0) web applications and the businesses that grew up around these applications.

There was some pretty impressive stuff there, mostly AJAX-driven apps. It seems that we’ve come around full circle–back-end smarts are great, see, but having an effective UI (and by that I don’t just mean a pretty face) is what is driving business apps.

Since day 2 was also the first day of the trade show, Hope and I worked the booth. We met over 80 potential customers, each of them with interesting needs, desires, and wish lists. This is exactly what I find so energizing about trade shows and event marketing: getting out there, mixing and mingling with the audience. In a lot of ways, it is the best kind of marketing out there–they see your logo and your presence, you get to ask questions and learn about their pain points.

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