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Four ways to improve your Web site today

December 7th, 2005 by Tom Myer

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  1. Put three clear reasons on your home page why I should buy your product or hire your company. And phrase it in such a way that I can easily understand what you’re saying.
  2. Put five links on your home page that drive traffic to latest news about your company, a white paper, your blog, or product/services pages. Make it a point to drive me deeper into your site.
  3. Put together a page of testimonials and link to it prominently. Testimonials should be short (2-3 sentences), as specific as possible about your product or service (avoid the “you guys are great!” syndrome), and should always be signed with a full name, title, and company (if getting consumer testimonials, first and last name, city, and state are sufficient).
  4. Put a call to action on each page. A good place is anywhere close to your search widget, or barring that, in the upper right hand corner. It can be a link or an image that drives visitors to a form they can fill out, or it can be an exortation to call a toll-free number.

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