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You’ve worked hard on your web site redesign and launch. You posted hundreds of hours rewriting copy, met with your ad agency countless times to nail down the look and feel, and tackled obscure requirements from sales and customer support. You’ve worked so hard that no one on your staff can even stand to hear the word Web. You’re sick of thinking about it.
You slogged through all the tough times, and now the site is launched. Hooray! Time to party, blow off some steam, get some sleep, stop thinking about PDFs and HTML and webinars.
Fast forward to the week after launch. Now what?
What happens if the CFO needs to post revised quarterly numbers, and needs to do it at exactly 5:01pm on Tuesday? Can you guarantee publication of this information at that time?
What happens if you come back from lunch on a Thursday and discover that a well-meaning worker in another division decided to rewrite your home page copy for clarity? Did you have rules in place to keep him or her out?
What if the only person in your department that understands HTML goes on vacation for two weeks? Or gets a job somewhere else? Or gets sick? Does your web site grind to a halt until you can find somebody else to help you?
What if your most trusted channel partner needs to get access to sensitive documents on a recurring basis, and they want to do this via your web site? Can you easily add a secure place on your site to accommodate them? Or do you keep emailing and faxing dozens of documents daily because for now that’s so much easier?
In short, can your web site keep up with the business or is it just another pretty brochure created by a well-meaning designer? We have nothing against aesthetic appeal and visual design, but your company competes in the 21st century. You need beauty and brains to make it through.
Read about our capabilities and TopDog CMS, see if we can help you through your post-launch jam.
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