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Traditional advertising is having a pretty tough time. If I’m anything like your basic consumer, I’m tired of being bombarded by advertising in all its forms. I zip through commercials with TiVo. I listen to satellite radio precisely because I can’t stand to listen to those screaming car lot ads. I run 3 email filters (both server- and client-based) to rule out SPAM, and use FrontierMail to send challenges to everyone else who isn’t on my list. I use Mozilla with its automatic pop-up blocker. I read blogs to figure out whether I should buy a service or product, and I add my knowledge to the same blogs. My fingers immediately tear up junk mail I get at my postal address. The first thing I do when I get a magazine is dump out all those subscription cards. My brain doesn’t even register ads in magazines and newspapers.

We use open source technologies and advocate their use, mostly to escape the fees and whims of Microsoft and other proprietary vendors.

(Okay, maybe that last one isn’t really about consumer-controlled media, but if you think about it, it really is–the biggest media platform I own these days comes in the form of a desktop PC or laptop).

Ah, it’s good to be living in the 21st century.

Now if I could only get a little remote control to fast forward through the upcoming promos at the movie cineplex.

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