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Customer: Time Warner Cable Media Sales
Problem: TW needed an easy way to maintain their web properties
Solution: We customized and installed TopDog.
URL: http://www.cableadvertising.net and http://www.kaboink.com

Two of Time Warner’s online properties in Texas, kaboink.com and cableadvertising.net, needed to be updated on a regular basis. Time Warner needed a simple yet flexible technology that would keep their marketing staff productive.

We provided customized versions of TopDog for both properties. The system allows them to update pages, upload files, manage testimonials, thus keeping both sites current. TopDog’s built-in WYSIWYG editor, xinha, flattens the learning curve for staff members who may be unfamiliar with HTML.

One of Time Warner’s special requests made it back into TopDog’s core code base: they wanted to log in to the administrative section and then open a new window to browse their sites. They wanted the web site to be smart enough to see that they were already logged in and then provide them with an edit link that would let them jump right to the edit screens to update a page as they navigated.

We took existing visual designs and skinned TopDog with them, made further tweaks to the underlying framework, and delivered training to key employees.

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