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1. Our clients have forgotten more about their businesses then we’ll ever know.
2. The universe of possibilities is endless–but if we work together, we can dial things down to a short list of possibles.
3. Better a series of small wins than a moon shot that goes horribly wrong.
4. Clients won’t understand it until they see it–so prototype!
5. Good process and good software only gets you so far–you gotta leave room for the human spirit.
6. Great ideas are all around us–but executing on them takes discipline, guts, and vision.
7. Creativity isn’t just about filling an empty void with new things, it can also be about transforming, improving, or streamlining what exists.
8. Sell the prospect, and you make one sale. Educate and empower the prospect, make a client for life.
9. Technology should always bow before the needs of the business, not the other way around.
10. Never push solutions–figure out what the problem is first.
11. A picture might be worth a thousand words, but if you’re a building a B2B web site, words almost always win.
12. Gunny Highway’s credo: Adapt. Improvise. Overcome.

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