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The fine folks at businesslogs.com have created a very fine white paper on writing effectively for the Web. Please download it, it’s free. Read it a couple of times. Have a few martinis or margaritas or what have you. Then read it a few more times. Please follow the advice, it’s excellent.

Grab the Whitepaper

Here’s a sampler, on content & style:

…the style we promote to our customers is to write openly, and with personality…

And another one that I really agree with:

We’ve seen a lot of sites that look absolutely amazing, but lack amazing content.

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