Operationalizing that digital strategy thing.

Oh Brave New World: The TwitPitch

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Combine Twitter and the traditional startup pitch…and you get the TwitPitch.

The Twitpitch is the invention of Stowe Boyd, a business strategy and information technology consultant. Boyd had plans to attend the upcoming Web 2.0 Expo, but was having trouble scheduling meetings with startups. To address this problem, on Tuesday he posted on his blog that in order to make things simple for himself, he was posting a schedule of times when he was available for meetings. He added that he would not accept email-based proposals for these meetings, only Twitpitches.

Read the full piece hereand watch this space carefully. There will be plenty more things crushed down to 140 characters for easy digestion in our snack culture, for example:

  • Serialized summaries of books, movie plots, and other longer-length media.
  • Summaries of web APIs and web services.
  • Summaries of news headlines (already in clear evidence).
  • Anything related to “breaking news” or “emergency information” — perhaps government channels for security information?
  • Summaries of opinions or issues, with or without links (more and more of this!).
  • Live sampling/surveys of reactions to panels, speeches, workshops (sanctioned, not guerrilla).
  • Replacing blanket emails with twitter channels — thereby removing the reply-all evil in the world.
  • Games that play out in real life — think of those annoying games held by radio stations involving asking people at a mall if they are the guy with the $10,000 certificate.
  • Some kind of advertising will have to take effect here…a retail store using twitter to broadcast deals, but not being confined to a zip code or locality. Hmmmm…
  • Integrating with time-tracking applications, RFID, mobile devices, warehouse inventory systems, hmmmm. This is all content too!

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