More recession notes….
Hi there! Welcome to our blog. Don't forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!
I’m attaching a PDF here from Richard Cole. He gives out some pretty good advice on how to market in a recession.
One other thought….if you want to really do well in a recession, try out this one-two combination punch:
1. Target recession-resistant industries or demographics. The wealthy never feel the pinch of a downturn, if you’re in the B2C world. Similarly, there are always sectors (like housing, medical/health, automotive, and financial services) that get pounded during a recession, but others keep going strong. It’s up to you to figure out which B2B sectors still need help.
2. Move your marketing dollars closer to the sale. Instead of spending lavishly on branding efforts or big-time spends (media advertising), pour your money into lead generation efforts, sales support, and grass-roots efforts that involve community building.
