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About a week ago, I asked my colleagues and network on LinkedIn:

How do you keep marketing and sales moving forward during a downturn/recession?

I was curious to see what they had to say about it, because there’s lots that can be learned from our colleagues. In any case, there were a ton of enlightening responses. My favorite was from Brian Massey who basically said, don’t assume that your clients will participate in a recession–you have to know if they are or not.

That’s basically the answer I got from a lot of folks…..you can only make good decisions if you have good metrics and data. You can’t just guess. You can’t just be erratic. You can’t just wander from one thing to the next in hopes of making something work. Customers in a recession are like customers at any time–if you give them value, and present the case properly, they will buy from you.

Here is a collection of answers to my question on LinkedIn.

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