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The good folks at paidContent.org are reporting alternative media spending will grow in 2008 by 20% or more–to 88 billion US dollars. For those of you who are not clear on what “alternative media spending” encompasses online advertising, mobile advertising, digital-at-home (ie, interactive TV, DVR ads, video games, etc), and other ad buys.
– Taking a closer look at online and mobile advertising - which includes search and lead generation, online classifieds and displays, e-media, online video and rich media, internet yellow pages and consumer-generated ads - spending jumped 29.1 percent to $29.94 billion in 2007. That collective category also experienced CAGR of 31.4 percent from 2002 to 2007. And while PQ’s forecast serves as a balm for alternative media, its research provides more angst for traditional media, as the former’s growth was driven was driven by a direct shift away from the latter.
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