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101 five-minute fixes for your web site

March 19th, 2008 by Tom Myer

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InsideCRM.com has just posted a fabulous article called “101 Five Minute Fixes to Incrementally Improve your Web Site“.

The list is pretty good, and it conveys a lot of what I believe in and tell clients all the time. I particularly like the following snippets:

Copywriting
* Stress benefits
* Make headlines meaningful
* Offer social proof

Usability
* Offer a short “about” page
* Always have text links
* Ask for feedback

SEO
* Replace underscores with hyphens
* Update content often
* Give pages real names

Accessibility
* Create accessible forms
* Allow text resizing

Design
* Place important information above the fold
* Remove link cloaks
* Reduce graphics

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