Hi there! Welcome to our blog. Don't forget to sign up for our free RSS feed. We Triple Dog Dare Ya! And thanks for visiting!
Message match–an important concept in online marketing. What does it mean? Basically, if you make Promise A in your promotional creative and then provide a URL, either repeat the promise or continue the conversation without a big disconnect.
For example, if your Google Adword advertises your discount lamps for home and office, don’t lead folks to a generalized landing page for all office furniture….take them to the discount lamps! This simple act of continuity can greatly increase your conversion rates and keep cognitive dissonance down.
Anna Talerico has a marvelous article on the topic of message match that dates back to 1999.
Tags: No Comments
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.