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A great post on the teaching/honesty/storytelling approach that I try to stick to here at Triple Dogs. Please read this as I couldn’t have said it any better myself!

There is nothing new about Marketing 2.0. These techniques have been used outside of the mass media since the beginning of humanity. Whenever you’re trying to reach people in a more direct fashion (as opposed to through a television screen), authenticity, transparency, dialogue, proof, and education are crucial. Online is no different.

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