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Nice article from Wired on some up-and-coming techniques, including mobile ads, hypersonic sound, and messing about with Google Maps.

University of Texas’ Burns adds that GPS-enabled mobile phones in Europe are already creating new advertising opportunities. “I was standing in a tiny Italian village and my cell phone showed that there was a restaurant two blocks away,” he says. “This form of advertising can be very persuasive.”

Now, talk about your lead generation! Very cool. But here’s a scary idea from Maxim:

And, of course, there’s no shortage of tech gimmicks and stunt-vertising like the Cartoon Network’s Boston blinkies. Last year, Maxim constructed a giant version of its magazine cover (featuring Eva Longoria) in the desert outside Las Vegas; the result was large enough to be seen by orbiting satellites. Last month, Gulfstream sent one of its planes on an eight-hour, 10-state flight that mapped the company’s logo on web-based tracking applications.

Eva Longoria’s image on satellite? Wow, I could really run with that, but I won’t.

Here’s the part I really liked, though:

Burns agrees, and adds that technology has brought new metrics and measurability to advertising. “Pay-per-click means that you know exactly what kind of activity your ad is generating,” he says. “For agencies, it represents an entirely different level of accountability.” Vedrashko says a plan by TV-ratings provider Nielsen Media to begin measuring viewership of commercials will add another layer of accountability.

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