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In a recent survey,

65% of B2B marketers surveyed favor email, blogging and web analytics tools for lead generation

Not surprising. These tools, for the most part, are either easy to use and/or deploy, or allow visibility into large parts of the marketing data stream. Although you may be chuckling at the notion of an easy web analytics anything, go ahead and get a Google Analytics account and you’ll be changing your tune.

In any case, here’s a list of B2B lead gen tools nominated by participants in the survey:
http://www.directimpactnow.com/leadgentools/

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