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Microsites–highly focused sites within larger web sites–are cool again. It seems that marketers are waking up to the power, beauty, simplicity and ROI of these little sites. Whether you’re doing a branding campaign, direct response effort, or just pulling together a bunch of information to educate or inform you target market, they’re a smart way to go.
Of course, these little guys aren’t that new–they’ve been used since virtually the beginning of the Web to help focus attention on different topics, issues, or product offerings.
It’s funny how these old tools (like AJAX, for instance) keep coming back around. First it’s old and busted, and then it’s the new hotness.
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