Please read this white paper on writing for the Web
The fine folks at businesslogs.com have created a very fine white paper on writing effectively for the Web. Please download it, it’s free. Read it a couple of times. Have a few martinis or margaritas or what have you. Then read it a few more times. Please follow the advice, it’s excellent.
Here’s a sampler, on content & style:
…the style we promote to our customers is to write openly, and with personality…
And another one that I really agree with:
We’ve seen a lot of sites that look absolutely amazing, but lack amazing content.
