Dynamics of Viral Marketing
Dr. Bernado Huberman over at HP’s Information Dynamics Laboratory has co-authored a pretty neat study on the dynamics of viral marketing.
Basically, here’s the summary of what they did:
A team composed of members from HP Labs, University of Michigan Ann Arbor and Carnegie Mellon University Pittsburg analyzed the data from a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. The team observed the propagation of recommendations and the cascade sizes, as well as established how the recommendation network grows over time.
