tdog.blog

If your current ad agency/interactive firm/PR firm fits any of the following, be afraid. If they meet five or more of these anti-criteria, run for the door.

1. Still thinks that the Web is just “TV with a mouse.”
2. Still thinks that web = branding, instead of web = content/information.
3. Killer marketing solution = print newsletter.
4. Killer marketing solution = email newsletter that’s just a print newsletter ported to HTML.
5. Wants to build a Flash-only site for your business.
6. Still trying to figure out “this whole SEO thing.”
7. Doesn’t really want to deal with accessibility, not really.
8. Thinks that online PR is simply sending “best of breed” press releases through PRWeb.com.
9. Thinks that social media = blogging.
10. Thinks that social media = Facebook.
11. Thinks that social media = Twitter.
12. Thinks Facebook is “just for kids.”
13. Doesn’t know what Twitter is.
14. Suggests that Twitter is a good place to post links to all those online press releases.
15. Wants to send press releases to all those bloggers. Every day.
16. Insists on spending $250,000 on snazzy commercial video instead of $100 on a DIY YouTube video that has some humanity, humor, and heart.
17. Suggests that you figure out how to draw attention to your new site with a “Facebook competition” or “Blogging Scavenger Hunt.”
18. Wants you to blog, but doesn’t want you to turn on comments.
19. Two words: Banner ads.
20. Wants to spend a quarter million dollars developing a lame advergame for the iPhone.
21. Thinks that RSS is “too technical” for anyone to understand.
22. Wants to design a web site for you, but without any input from an information architect or usability expert.
23. Thinks that interruption-based advertising still has a place at the table of high-integrity marketing approaches.
24. Wants to pay people to ghost-blog for you.
25. Cornerstone of CEO blog strategy = let the admin assistant write it.
26. Not understanding how insanely passionate and focused bloggers are, and what big allies they might become.
27. Doesn’t endorse Facebook for your company, because then you might have “weird ads in the sidebar.”