scratch that niche!
The good folks over at Blizzard Marketing take us back to basics on web analytics. A good read, short, informative, punchy. Learn the difference between hits, pageviews, and visitors.
http://newsletter.blizzardinternet.com/web-site-analytics-101/2005/03/15/
Okay, so this is our first Podcast. Our guest is Peter Monfre of Clarity Marketing Support. We talk a bit about advertising agencies and how broken they are, and how a good process can help you identify problems with your marketing before you spend a chunk of change on advertising that probably won’t solve the problem.
Wow, some pretty harsh words from the CEO of Dyson:
The agency business just isn’t working for me. I don’t want to talk to account planners, and account managers and these other assorted suits. I need to talk to the “creatives” directly, and explain to them what I am trying to achieve. But they won’t come to meetings because they are “creative.”
And the fact is that they are not creative at all. They are doing the very worst thing you can do, which is to sit staring at a drawing board trying to come up with an idea out of nowhere. You need dialogue to create. Of all the creative jobs I have encountered it is advertising people who make the most song and dance about creativity. And, you know, they are not creative at all. When I think of the real creation that my designers are involved in, and compare it with these “creatives” who are earning so much more to just sit around the Groucho Club and be generally useless, it makes me vomit. I can’t go on supporting an industry like that, I’m afraid.
From AdRants with discussion forum.
We’re doing a survey of Austin businesses. We’d like to know how you found out about the web design firm that built your business web site. We appreciate any participants–all of your information will remain confidential!
Our hosting provider, Modwest.com, has a really useful ecommerce planning tool that is online.
Check it out here: http://www.modwest.com/start/quiz.phtml
Thomas Myer is a consultant, author, and speaker. He's also on a quest. No, it doesn't involve armor, dragons, white horses, or riddles. Ask him about it if you see him.
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