tdog.blog

Wow, some pretty harsh words from the CEO of Dyson:

The agency business just isn’t working for me. I don’t want to talk to account planners, and account managers and these other assorted suits. I need to talk to the “creatives” directly, and explain to them what I am trying to achieve. But they won’t come to meetings because they are “creative.”

And the fact is that they are not creative at all. They are doing the very worst thing you can do, which is to sit staring at a drawing board trying to come up with an idea out of nowhere. You need dialogue to create. Of all the creative jobs I have encountered it is advertising people who make the most song and dance about creativity. And, you know, they are not creative at all. When I think of the real creation that my designers are involved in, and compare it with these “creatives” who are earning so much more to just sit around the Groucho Club and be generally useless, it makes me vomit. I can’t go on supporting an industry like that, I’m afraid.

From AdRants with discussion forum.

Comments(0)

We’re doing a survey of Austin businesses. We’d like to know how you found out about the web design firm that built your business web site. We appreciate any participants–all of your information will remain confidential!

Take the Survey Here

Comments(0)

Our hosting provider, Modwest.com, has a really useful ecommerce planning tool that is online.

Check it out here: http://www.modwest.com/start/quiz.phtml

Comments(0)

Was just perusing the MarketingShift blog and saw an ad for this book: What Sticks: Why Most Advertising Fails and How to Guarantee Your Success. The blog that supports the book contains a great deal of interesting posts on advertising research.

Check it out if you want to make the most of your advertising campaigns online….

Comments(0)

The National Federation of the Blind is suing Target because their web site is inaccessible to the blind.

Like many other web developers here in Austin, we’ve participated in numerous Knowbility training classes and rallies, and let me just say a few things about the experience:

1. They’ve opened my eyes (no pun intended) to the plight of folks with visual, auditory, motor/reflex, and cognitive problems.
2. Doing things the accesible way really does make your pages leaner, meaner, and easier to code up and maintain.
3. That accessibility requirements put yet another barrier in front of traditional design agencies who view the web as some kind of extension of print design. Sorry, the Web is software!

In any case, if you’re doing business with the federal government, with state agencies, or with very large corporations, you’d best pay attention to this trend–it’s only going to grow.

Get Story

Comments(0)