101 five-minute fixes for your web site
InsideCRM.com has just posted a fabulous article called “101 Five Minute Fixes to Incrementally Improve your Web Site“.
The list is pretty good, and it conveys a lot of what I believe in and tell clients all the time. I particularly like the following snippets:
Copywriting
* Stress benefits
* Make headlines meaningful
* Offer social proof
Usability
* Offer a short “about” page
* Always have text links
* Ask for feedback
SEO
* Replace underscores with hyphens
* Update content often
* Give pages real names
Accessibility
* Create accessible forms
* Allow text resizing
Design
* Place important information above the fold
* Remove link cloaks
* Reduce graphics
